The Fuel Cell Seminar & Exposition

Robert Rose, 2004 Fuel Cell Seminar Award Winner

The Fuel Cell Seminar Award is presented annually to an individual who has been an avid supporter of research, development and demonstration of fuel cell technology. The 2004 Fuel Cell Seminar Award was presented during the Plenary Session of the 2004 Fuel Cell Seminar to Robert Rose, Executive Director, U.S. Fuel Cell Council and Breakthrough Technologies Institute.

Mr. Rose is founding executive director of Breakthrough Technologies Institute (BTI), the leading independent organization supporting fuel cells from the perspective of their public benefit. He is also founding executive director of the U.S. Fuel Cell Council, the dominant trade association for the Fuel Cell Industry.

Breakthrough Technologies is an independent nonprofit organization dedicated to promoting advanced environmental and energy technologies from the perspective of the public interest. BTI's fuel cell education program, Fuel Cells 2000, was launched in 1993 and is internationally recognized. The Breakthrough Technologies Institute is an internationally recognized conduit for fuel cell and hydrogen education through its Fuel Cells 2000 program. Fuel Cells 2000 is technology and fuel neutral, seeking only to educate people about the family of fuel cell technologies and their potential for society. Fuel Cells 2000 programs include public education activities, monthly and quarterly publications, a comprehensive fuel cell directory, a career center, resources for science teachers, outreach to science museums, and many other offerings.

U.S. Fuel Cell Council is the business association for the fuel cell industry. Founded in 1998, the council now has more than 115 members. The council is member-driven. It conducts its activities largely through eight working groups, chaired by member companies. Current working groups include Government Affairs, Codes and Standards, Education and Marketing, Transportation, Portable Power, Power Generation, Stack Materials and Components and Sustainability. More information is available on its web site, http://www.usfcc.com.

Mr. Rose is the author of Fuel Cells and Hydrogen: The Path Forward, which proposes a public-private partnership to develop and commercialize fuel cells and a supporting hydrogen infrastructure. He has many other writing and speaking credits and is a regular media source.

Mr. Rose was Senior Special Assistant to Secretary of State Edmund S. Muskie in 1980, performing a variety of staff roles. He was Muskie's Senate press secretary from 1973 to 1980, and became a private consultant in 1981 when he established Rose Communications, Inc., to serve a variety of public and private sector clients, specializing in policy analysis and public relations.

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